For the evaluation, the Top FICE factors in the results of more than 50 global, local, regional and specialized festivals, including:
- Achap 2019
- Ad Black Sea 2019
- Ad Stars 2020
- ADC Awards 2020
- ADCR Awards 2020
- Agripina 2019
- AME Awards 2020
- American Advertising Awards 2020
- Andy Awards 2020
- Bulldog Awards 2019
- C de C 2020
- Caples Awards 2020
- Caracol de Plata 2020
- Clio Health 2019
- Creative Belgium 2020
- Creative Circle 2020
- Creative Club
- Cresta Awards 2020
- D&AD 2020
- Dutch Creativity Awards 2020
- Echo Latam 2019
- Effie Argentina 2019
- Effie Belgium 2019
- Effie Brasil 2019
- The Drum Out of Home Awards 2020
- Effie Bulgaria 2019
- Effie Canadá 2020
- Effie Chile 2020
- Effie Colombia 2020
- Effie Costa Rica 2019
- Effie Czech Republic 2019
- Effie Ecuador 2019
- Effie Europe 2019
- Effie France 2019
- Effie Germany 2019
- Effie Hungary 2019
- Effie Latam 2019
- Effie México 2019
- Effie Netherlands 2019
- Effie Panamá 2019
- Effie Romania 2019
- Effie Russia 2020
- Effie Switzerland 2020
- Effie Ukraine 2019
- Effie United Kingdom 2020
- Effie United States 2020
- El Dorado 2020
- El Ojo de Iberoamérica 2019
- Epica Awards 2019
- White Square 2020
- Eurobest 2019
- Festival de Antigua 2020
- FIP 2019
- Indie Awards 2019
- Inspirational 2020
- IPRA 2020
- KIAF 2020
- LIA 2019
- Lisbon 2020
- Luxury Advertising Awards 2019
- M&M Global Awards 2020
- MAA Worldwide Globes 2019
- New York Festivals 2020
- One Show 2020
- PR Week Global Awards 2020
- Premios Aspid 2020
- Premios Eficacia 2020
- PRO Awards 2020
- Red Apple 2019
- Reggie Awards 2020
- Salud Festival 2020
- Sreda 2019
- Summit Awards Effectiveness 2020
- Summit International Awards 2020
- WINA Festival 2020
The list of festivals to be reviewed is constantly updated according to the research carried out and the references of professionals in the medium.
Scoring
Top FICE determines scores according to the type of festival and the level of the medal obtained by the agencies (Grand Prize, Gold, Silver or Bronze). In the festivals where another type of award characterization exists, as for example the “Grand prize, first, second and third place,” the points are awarded according to the score.
The scoring process takes into account:
- International Festivals: Events in which agencies from all over the world participate, with open categories that include all industry services and types of agencies.
- Specialized International Festivals: International awards for a determined segment of the industry (Healthcare, social, RRPP, Indies, etc.)
- Regional Festivals: In which participants hail from a specific continent.
- Specialized Regional Festivals: Regional awards festival for a specific industry sector.
- Local Festivals: Country-wide award festival, open to all types of categories and agencies.
- Specialized Local Festivals: National awards for a specific service.
Additional Factors Considered: An additional point is allocated for awards obtained in the most relevant festivals; this score is determined according to perception of the media and industry professionals. The level of competition is also considered, as it is more “prestigious” to win in an open competition, for example, than in one featuring a closed segment of the industry.
All of the information used is collected from publicly-accessible web pages belonging to festivals and online media. Eventually, FICE will contact the agency finalists for the purpose of corroborating the information collected and requesting additional data about awards that were not previously factored into the agency’s score for any reason.
Agencies of the year
Once the point totals are determined, different awards are assigned according to the type of agency, its specialty and/ or the category of the prize awarded:
- Creative Agency
- Digital Marketing Agency
- Media Agency
- BTL/Promo Agency
- Effective Agency
- PR Agency
- Producer
- Digital Agency
- Social Agency
- Healthcare Agency
- Political Marketing Agency
- Out of Home Agency
- Advertising School/Faculty
