Top FICE is a ranking that evaluates the performance of companies in the communication industry in advertising festivals at a global level.
Top FICE was born from the Ibero-American Festival of Creativity and Strategy FICE, which until 2017 was a competition that rewarded Ibero-American agencies in different categories, with academic events and conferences in a different venue each year.
For the evaluation, the Top FICE factors in the results of more than 50 global, local, regional and specialized festivals, including:
- ADC Awards 2022
- Agripina 2021
- AME Awards 2022
- American Advertising Awards 2022
- Andy Awards 2022
- Award Awards 2022
- C de C 2022
- Cannes Lions 2022
- Caples Awards 2022
- Circulo de Oro 2021
- Clio Awards 2022
- Clio Health 2022
- Creative Belgium 2022
- Creative Circle 2022
- Creative Club 2022
- Cresta Awards 2022
- Dutch Creativity Awards 2021
- D&AD 2022
- Echo Latam 2021
- Effie Argentina 2022
- Effie Austria 2022
- Effie Belgium 2021
- Effie Brasil 2022
- Effie Bulgaria 2021
- Effie Canada 2022
- Effie Chile 2021
- Effie Czech Republic 2021
- Effie Colombia 2022
- Effie Czech Republic 2021
- Effie Ecuador 2022
- Effie Europe 2021
- Effie France 2022
- Effie Germany 2021
- Effie Hungary 2021
- Effie Italy 2022
- Effie Latam 2021
- Effie Mexico 2021
- Effie Netherlands 2021
- Effie Panama 2021
- Effie Peru 2022
- Effie Romania 2022
- Effie Ukraine 2021
- Effie United Kingdom 2022
- Effie United States 2022
- Effie Worldwide 2021
- Epica Awards 2021
- El Condor 2021
- El Dorado 2022
- El Ojo de Iberoamérica 2021
- El Sol 2022
- Epica Awards 2021
- Eurobest 2021
- FIAP 2022
- FIP 2021
- Indie Awards 2021
- IPRA 2022
- KTR 2021
- Luum Awards 2022
- Mumbrella Awards 2022
- New York Festivals 2022
- One Show 2022
- Reggie Awards 2022
- Salud Festival 2022
- Siren Awards 2022
- The Drum OOH 2021
- WINA Festival 2022
The list of festivals to be reviewed is constantly updated according to the research carried out and the references of professionals in the medium.
Scoring
Top FICE determines scores according to the type of festival and the level of the medal obtained by the agencies (Grand Prize, Gold, Silver or Bronze). In the festivals where another type of award characterization exists, as for example the “Grand prize, first, second and third place,” the points are awarded according to the score.
The scoring process takes into account:
- International Festivals: Events in which agencies from all over the world participate, with open categories that include all industry services and types of agencies.
- Specialized International Festivals: International awards for a determined segment of the industry (Healthcare, social, RRPP, Indies, etc.)
- Regional Festivals: In which participants hail from a specific continent.
- Specialized Regional Festivals: Regional awards festival for a specific industry sector.
- Local Festivals: Country-wide award festival, open to all types of categories and agencies.
- Specialized Local Festivals: National awards for a specific service.
Additional Factors Considered: An additional point is allocated for awards obtained in the most relevant festivals; this score is determined according to perception of the media and industry professionals. The level of competition is also considered, as it is more “prestigious” to win in an open competition, for example, than in one featuring a closed segment of the industry.
All of the information used is collected from publicly-accessible web pages belonging to festivals and online media. Eventually, FICE will contact the agency finalists for the purpose of corroborating the information collected and requesting additional data about awards that were not previously factored into the agency’s score for any reason.
Agencies of the year
Once the point totals are determined, different awards are assigned according to the type of agency, its specialty and/ or the category of the prize awarded:
- Creative Agency
- Independent Agency
- Producer
- Design Studio
- Most Effective Agency
- PR Agency
- Healthcare Agency
- In-House Agency
- Digital Agency
- BTL-Promo Agency
- OOH Company
- Media Agency
- Creative School
- Advertising/Communication Faculty
- Advertising Campaign
- Advertiser
- Network
- Holding
- Independent Network
