Top FICE is a ranking that evaluates the performance of companies in the communication industry in advertising festivals at a global level.

Top FICE was born from the Ibero-American Festival of Creativity and Strategy FICE, which until 2017 was a competition that rewarded Ibero-American agencies in different categories, with academic events and conferences in a different venue each year.

For the evaluation, the Top FICE factors in the results of more than 50 global, local, regional and specialized festivals, including:

  • Achap 2021
  • ADC Awards 2020
  • Agripina 2020
  • AME Awards 2021
  • American Advertising Awards 2021
  • Andy Awards 2021
  • C de C 2020
  • Cannes Lions 2020 – 21
  • Caples Awards 2021
  • Clio Awards 2020-21
  • Creative Belgium 2021
  • Creative Circle 2021
  • Creative Club 2021
  • Cresta Awards 2021
  • D&AD 2021
  • Echo Latam 2020
  • Effie Argentina 2021
  • Effie Austria 2021
  • Effie Belgium 2021
  • Effie Brasil 2021
  • Effie Bulgaria 2020
  • Effie Canada 2021
  • Effie Chile 2021
  • Effie Colombia 2021
  • Effie Costa Rica 2021
  • Effie Czech Republic 2020
  • Effie Ecuador 2020
  • Effie Europe 2020
  • Effie France 2020
  • Effie Germany 2020
  • Effie Hungary 2020
  • Effie Italy 2021
  • Effie Latam 2020
  • Effie Mexico 2020
  • Effie Netherlands 2020
  • Effie Panama 2021
  • Effie Peru 2021
  • Effie Romania 2021
  • Effie Ukraine 2020
  • Effie United Kingdom 2021
  • Effie United States 2021
  • El Dorado 2021
  • El Ojo de Iberoamerica 2020
  • El Sol 2021
  • Epica Awards 2020
  • Eurobest 2020
  • FIAP 2021
  • FIP 2020
  • Indie Awards 2020
  • Inspirational 2021
  • KTR 2021
  • LIA 2021
  • Lux Awards 2021
  • New York Festivals 2021
  • One Show 2021
  • Premios Eficacia 2021
  • Salud Festival 2020
  • WINA Festival 2021

The list of festivals to be reviewed is constantly updated according to the research carried out and the references of professionals in the medium.

Scoring

Top FICE determines scores according to the type of festival and the level of the medal obtained by the agencies (Grand Prize, Gold, Silver or Bronze). In the festivals where another type of award characterization exists, as for example the “Grand prize, first, second and third place,” the points are awarded according to the score.

The scoring process takes into account:

  • International Festivals: Events in which agencies from all over the world participate, with open categories that include all industry services and types of agencies.
  • Specialized International Festivals: International awards for a determined segment of the industry (Healthcare, social, RRPP, Indies, etc.)
  • Regional Festivals: In which participants hail from a specific continent.
  • Specialized Regional Festivals: Regional awards festival for a specific industry sector.
  • Local Festivals: Country-wide award festival, open to all types of categories and agencies.
  • Specialized Local Festivals: National awards for a specific service.

Additional Factors Considered: An additional point is allocated for awards obtained in the most relevant festivals; this score is determined according to perception of the media and industry professionals. The level of competition is also considered, as it is more “prestigious” to win in an open competition, for example, than in one featuring a closed segment of the industry.

All of the information used is collected from publicly-accessible web pages belonging to festivals and online media. Eventually, FICE will contact the agency finalists for the purpose of corroborating the information collected and requesting additional data about awards that were not previously factored into the agency’s score for any reason.

Agencies of the year

Once the point totals are determined, different awards are assigned according to the type of agency, its specialty and/ or the category of the prize awarded:

  • Creative Full Service Agency
  • In House Agency
  • Producer
  • Digital Agency
  • B2B Agency
  • Media Agency
  • Public Relations Agency
  • Branding Agency
  • OOH Agency
  • Social Agency
  • Design Study
  • Advertising/ Communication Faculty
  • Creativity School
  • Healthcare Agency

DATES
Evaluation Period: November 16, 2020 - November 15, 2021
Winning Agencies Announced: January 13, 2022
Press releases: January 24 , 2022
Plates shipment: From February 20, 2022

Media